This episode of the Care Home PR And Marketing podcast features
Debbie Harris, founder of Autumna, an online care and advice
directory of care services for the elderly
In this episode we reveal:
Why online information on care homes has become critical for
self-funding families, particularly in light of the power of Google
search
How COVID has changed the way families choose care homes
How to provide information to communicate the personality of
your home, and what differentiates your home from others
How some online directories rank care homes according to their
marketing spend, whereas others rank according to location, service
or price
Why more than 5% of self-funding families are looking for a
care home on a bus route
Why many families search for homes on Saturday and Sundays, and
even during the early hours of the morning
Why families have the ability to directly compare one care home
against another in vastly more detail
Why Debbie encourages care providers to display their fees
online
Why too many care operators either fail to respond to enquiries
at all or are late in responding, particularly to weekend
enquiries
Why if one resident is worth up to £250,000 in life-time
revenue then it is worth getting coverage for enquiries during the
weekend!
Debbie reveals the staggering statistic that people answering
enquiries fail to record a name or telephone number 75% of the
time. “You've just lost your enquiry” says Debbie.
Why tone of voice is vital for someone responding to an enquiry
via the phone.
Do you want to fill your care home beds faster using PR and marketing techniques?
Do you want more enquiries from private pay families?
Subscribe to the Care Home PR And Marketing Masterclass Podcast that will help provide you with advice on how to ensure you have full occupancy and maximise annual revenue for your homes.